Coming up with innovative ideas and delivering superior proposals to the adult consumer is part of the company’s everyday operation.
British American Tobacco Hellas activates in the Greek market with a comprehensive brand portfolio, each brand offering a unique smoking experience. Each of our ten brands has its own heritage and history, and responds to a different set of consumer requirements.
The No. 1 brand in the Premium category for British American Tobacco Hellas, Prince was launched in Denmark in 1957 as a cigarette with a distinctively rich and full flavour. It came to Greece in 1979 in the now classic Rich Taste (red) soft pack. With Prince, there has never been any compromise on quality. For more than 50 years, the brand has offered to adult consumers the same, authentic Prince quality, selecting the best tobacco from all around the world to make up its characteristic, signature American Blend, so rich in flavour. In 2015, we also launched the new Prince White & Gold, a new blend of high quality selected tobacco created for a distinctively smooth flavour.
The Peter Stuyvesant story began in 1954 in South Africa, where the brand took just twelve months to become the No. 1 choice with adult consumers. It was first introduced to Greece in 1987, as the first pack on the market to contain 25 cigarettes, and since then it has become one of the leading brands in its price category with a high degree of recognition among consumers. For 30 thirty years now, Peter Stuyvesant has been offering smokers the same high quality and flavour, with the same dedication to a unique smoking experience. It is an American Blend cigarette, made of a unique mix of the most selected Greek and international tobacco. In 2014, the packaging was redesigned exclusively for the Greek market, offering more choices for consumers – including soft and hard packs of 20s and 100s packs.
It was in 1871, in Richmond, Virginia, that R.A. Patterson registered the Lucky Strike trade mark – starting the story of one of the most iconic and authentic cigarette brands the world has seen. The Lucky Strike recipe involves a secret blend of three varieties of exotic tobacco – Burley, Oriental and Virginia – which together form the basis for the unique Lucky Strike American Blend cigarette. Lucky Strike was launched in Greece in 1989 and has established itself as a modern tobacco product brand.
Pall Mall is the world’s third biggest cigarette brand. For more than 115 years, it has offered adult smokers a unique combination of price and quality. Pall Mall was first launched in Greece in 2003, and is now present in the market in newly designed packaging in large packs, packs of 20s and Superslims.
For more than a century, Craven has developed a unique tradition of producing tobaccos of the finest quality. The latest result is Craven Yellow, a unique combination of Virginia & Burley blend of easy rolling, long stranded tobacco, that brings you the bright and special flavor you prefer. At the same time, Craven Original is always the authentic choice for those who prefer rich and full flavor, thanks its unique Extra Dark Virginia blend.
British American Tobacco Hellas portfolio also includes other international and popular brands such as Dunhill, Rothmans, Vogue, Kent, Cortina and Royals.
The British American Tobacco Hellas portfolio also contains roll-your-own tobacco products, primarily Craven, Lucky Strike and Pall Mall.