With respect and loyalty to our commitment to bring value every day to Greek society
In BAT Hellas, corporate social responsibility along with the value given by the company to Greek society is a vital part of our everyday business operation. We strongly believe that Greek society provides critical support to our company and it is our duty to give back to Greek adult consumers in multiple ways, by always operating with responsibility and integrity.
BAT Hellas brings value every day to Greek society, and constantly supports this commitment effectively, with initiatives that help people, the environment and various community needs. It is our duty to be consistent in our role of being a good corporate citizen, contributing in every community we are active.
BAT Hellas’ Corporate Social Responsibility programme has three basic pillars: society, humans and the environment. The programme’s initiatives aim to make an impact and support vulnerable social groups as well as improve life quality in urban places, in cooperation with non-governmental organizations, public organizations and citizen groups. To succeed and make this happen, our employees join forces with communities, contributing significantly to the society.
In the framework of these actions, the people of the company join forces with other sensitive civilians, aiming all together to realize actions of offer, by contributing to important and timely issues for the society.
The last few years, the company has presented a number of innovative, long-term initiatives.
Under the motto “We give value, we design the future”, BAT Hellas paid a special tribute to the economic and social contribution of kiosks to the Greek society. The company constructed the first 4D kiosk in Greece, showing its transformation overtime towards A Better Tomorrow. Kiosk was exhibited at the Museum of city of Athens, a historic building of high value for the city.
During the same day, the employees of BAT Hellas also took part in a wide range of activities in an attempt to support the efforts of homeless and socially excluded for social reintegration. Under the guidance of the people of the non-governmental organization, which publishes the street paper "Shedia", company’s employees provided direct and indirect support by upcycling (creative reuse) and transforming various materials into products of high quality and aesthetics, with significant benefits for the organization.
In addition, BAT Hellas has regenerated and upgraded with eight urban interventions in the municipality of Ag. Dimitrios, the Pikrodafni stream, a vital area and a crossing point for residents, with significant environmental value to the ecosystem. Among the actions taken, BAT restored the old bridge in the area, which served as a crossing point for locals, installed solar streetlights, saving significant amounts of energy, and refurbished the area around the stream.
Other initiatives include the development of the first Job Center in Greece, the creation of the Social Houses for people in need as well as public awareness campaigns for improving the quality of urban life.
Focusing on two crucial problems of the country, homelessness and unemployment, in the framework of Corporate Social Responsibility, the company implements a holistic approach program covering the pillars “Housing-Education-Employment” and offering to the beneficiaries everything they need to guide them in reintegrating in society and standing on their own feet.
The Job Center which begun its operation in the first months of 2017, operates under international standards in Athens city center, in cooperation with the Municipality of Athens, contributing in combating unemployment and social exclusion.
Regarding homelessness, BAT Hellas created Social Houses for people in need, in cooperation with the Municipality of Athens and the “Human People” organization, while, simultaneously, offering them educational programs to improve their professional skills.
As a responsible company operating in Greece, with significant positive impact to Greek economy, BAT Hellas collaborates and supports high-profile organizations to locate various social needs and contribute in the best possible way.